Decorate upgrade room prices into a new trend in the hospitality industry Beijing capital tourism hotel occupancy

Triggered a heated debate in the "consumer downgrade" at the same time, the hotel industry is price start the high-end course.

Beijing capital tourism hotel, for example, the data showed that Beijing capital tourism hotel's home in the second quarter per day on average income is 158 yuan, increased by 5.6% than the same period last year, in the high-end hotels due to the increase in the number of new stores every day on average earnings fell by 4.8%.From 18 months or more mature shop, budget hotel room average housing prices (sold) (ADR) is 173 yuan, up 7.1% from a year earlier, in the high-end hotels ADR is 343 yuan, up 4.3% from a year earlier.Beijing capital tourism hotel stock economy ADR is 157 yuan, up 4.6% from a year earlier, in the high-end ADR is 464 yuan, up 3.4% from a year earlier, the overall ADR is 395 yuan, up 3.2% from a year earlier.

The layout of the high-end product is in the Beijing capital tourism hotel prices rise in price.According to "securities daily" reporters refer to Beijing capital tourism hotel revealed half annals, found that in the second quarter of 2018, Beijing capital tourism hotel new number is 135, the number of economy hotel new openings for 52;High-end hotels in the new number is 53;The other 30.

As of June 2018, Beijing capital tourism hotel budget hotel number to 3016, the number of high-end hotels for 573, 199, other number of high-end hotels accounted for 15.13%.And by the end of last year, Beijing capital tourism high-end hotels in the hotel's number is 354, accounting for more than 10.20%.

It is worth mentioning that, according to the report, another hotel industry leading listed companies also fallen occupancy, each room available income growth depend on the average house prices rise phenomenon.

Star hotel management consulting co., LTD. In Shanghai Yuan Xueya chief officer's opinion, the hotel industry to a certain extent, is "kidnapping" by the real estate industry.The rise in rent budget hotel profit space is narrow, and many choose to upgrade hotel decoration and services, upgraded the economy hotel is in the end to the hotel.This hotel prices will sell more hundred dollars, can survive.

But Beijing capital tourism hotel in promoting consumption upgrading, at the same time, the company's part of the hotel occupancy rate is down.Data show that in the second quarter as the home of high-end OCC (rooms) is 83.6%, year-on-year growth of 0.6%;Economical OCC is 85.1% down 2.4% year on year.

Late on September 5th, Beijing capital tourism hotel disclosure announcement, announcement, Beijing capital tourism hotel has responded to investors question about occupancy rate decline.At the Beijing capital tourism hotel ways, housing price is the important reason for the occupancy rate downward.Beijing capital tourism hotel, points out that in the second quarter of the company ADR sold rooms average house prices rose 8.1%, the OCC (rooms) will have a certain pressure.

Beijing capital tourism hotel at the same time, said the company strategy is to drive the price, quality and services through ascension OCC is currently at 85%, the company think occupancy level is good, more hope to raise prices, make revenue management, and make the appropriate market structure adjustment.

At the Beijing capital tourism hotel aspects specific to the "securities daily" reporters pointed out that the market structure adjustment means to attract high end stable customers.

But in high-end hotel operation also face bigger pressure.Yuan Xueya in an interview with "securities journal" reporter said, on the one hand, part of a surplus of high-end hotel first-tier cities in China.Yuan Xueya, for example, points out: "in 2006, Shanghai is about 26 five-star hotel, with 86 in 2017, but increased at the same time, 60 is also eliminated 20."Yuan Xueya admitted that "under the consumption cycle, actually don't need so much."

In addition, the demand is not enough in Yuan Xueya view, strong current, a new incremental value caused part of the mismanagement of the high-end hotels at the same time, also weaken the bargaining power of the hotel.